Closing Post

I have really enjoyed working on this project and I hope that it shows throughout my work. It has been fun filming and taking pictures in all of the different costumes and I have loved editing the music video as well as ancillary tasks. I hope that my blog was interesting and easy to follow!

Evaluation Question 4 - Summary

Question 4 .docx

Evaluation Question 4 Continued

For this question I split it into two sections, this is the second section with my ancillary tasks on.

Evaluation Question 4

For this question I analysed all of the different media technologies I used throughout this whole process, however I split up the question into two sections, first for my music video and then for my ancillary tasks.

Evaluation Question 3 - Summary

What have you learned from your audience feedback?

I have acquired feedback from my target audience throughout the process of constructing my music video and ancillary tasks in many different way and the comments I have received have generally been positive but the negative feedback which I gained I have been able to go back and change so it suits my target audiences taste.

What I have learned from my feedback:
- I should have planned my narrative in more detail so I wouldn't have to re-film, however by doing it the way i did I got to find out what my audience wanted to see more of.
- I could have created a mind map of different backgrounds to put on the green screen and shown my target audience so they could decide which was the best ones.
- For my poster and digipak used more of a range of colours

Overall my feedback was positive and my target audience enjoyed my music video.

Evaluation Question 3 - Ancillary Tasks Continued

For this question I also filmed my target audience giving me feedback on my ancillary tasks and asked her questions at the same time on the things that I could work on. She told me what she likes and dislikes and from this I can then go and change them to make sure that everything on the digipak and poster fits the conventions of the POP genre and suits my target audience.

Evaluation Question 3 - Ancillary Tasks

What have you learned from your audience feedback?
I decided that for this question I would make a questionnaire to get my target audience involved in the production of my ancillary tasks as well as gaining feedback from them to make sure I can make my products suit my audience.

Evaluation Question 3 - Music Video Continued

For this question I decided to film myself and my target audience. I started by filming my target audience watching my initial screening and pointing out factors which she likes and dislikes and then I asked her questions at the end.
I then filmed myself speaking about the feedback I have received and how I can change it to suit my target audiences taste.
I then filmed her again watching my final music video, commenting on what looks good and what doesn't and then interviewed her again.

I realise that this video is quite long due to my target audience watching my music video twice, however there are interviews in the middle and she comments throughout.

Evaluation Question 3 - Music Video Continued

What have you learned from your audience feedback?
I have decided to take this question and use all of the different ways I have gained feedback from my target audience and analyse in detail how I have developed each comment. I decided to look at the feedback i gained from placing my music video on Facebook and how I have changed the points made.

Evaluation Question 3 - Music Video

What have you learned from your audience feedback?
For this question I decided to split it up into two sections; the music video and ancillary tasks to see the different ways in which I used audience feedback for all products.

Firstly I used my feedback I have already gained from my piers for my music video and discussed what I have done since then to show I have developed my feedback.

Question three - feedback

Evaluation Question 2

For my second evaluation question I decided to pick out the key factors in which I believed were important and linked my music video, digipak and poster together as well as using the conventions of the POP genre.

Evaluation Question 1 Continued

I then took the same approach for answering the question on my ancillary tasks (digipak and poster) by splitting the question into three sections; use, develop and challenge by doing this I got to analyse each convention in detail.

Evaluation Question 1

The way I approached this evaluation question is by splitting it up in to two sections; my music video and my ancillary tasks, that way it will be easier to follow and understand what conventions and techniques I used for each to construct the products.
I then decided to split the question into the three sections it required me to answer: use, develop and challenge so that i answered each in detail. First I analysed my music video.

Our finished music video!

Final poster

This is the final poster I have been working on, I think that it works well with my digipak and has the conventions of the POP genre.

Final digipak

This is our final digipak with all of the individual sections we edited put together. I feel like it really fits with in the POP genre and with my poster and music video.

Making the poster

Editing my section for the Digipak

Facebook feedback

We have uploaded our initial screening video to our Facebook fan page and asked them to give us feedback, this will help us improve our music video.

Second initial screening feedback

Initial screening

Splitting up editing

We have decided to split up the music video so we can equally edit each section. We would each have 50 seconds to edit and this is what we decided:

0 - 1:00 minute - All three of us contribute to editing this section
1:00 - 1:50 - My (Siobhan) section
1:50 - 2:30 - Amelia's section
2:20 - 2:30 - 'Hey Hey' section - Me and Bonnie edited this section
2:30 - 2:50 - Rest of Amelia's section
2:50 - 3:40 - Bonnie's section

Me and Bonnie have edited the 'Hey Hey' section at 2:20 - 2:30 and we have also edited the split screen together.

Initial screening feedback

Our music video was shown to our whole class to try and get some feedback on what we have completed so far and how we can improve it.
Positives:

• Green screen - creative
• Well planned narrative 
• Good pace of shots
• All shots are in sync
• Shots matched the beat

Negatives: 

• Not enough narrative shots compared to performance
• Lighting on narrative shots
• Too many lip shots

From this feedback we can now work on the factors which our audience suggested, such as taking out the lips shots which do not look as good and cut the amount down and add more narrative shots. This has been very helpful to us as we can now improve our music video.

Self Assessment

10/40 for music video - I am pleased so far with our music video however i still feel that there is a lot we have to do, for example finish editing in sequence, the lighting and effects.

0/10 for digipak - We have not completed our digipak yet, we have only planned it.

0/10 for advert - We have not completed our advert.

To do:
Finish editing our music video - divide up separate parts to edit
Make our Digipak - take photographs to use
Make our advert - take pictures

Pictures to use for digipak and poster

Poster advert research

My digipak design

Tzvetan Todorov theory

Tzvetan Todorov is a theorist who came up with the conventions of narrative scenes and decided that there five stages:

We could link this to our music video as we have a narrative where a girl is being bullied, this could show his theory for example:
1 - Equilibrium - all of the girls are happy and friends
2 - Disruption (equilibrium begins) - girls start to fall out
3 - Recognition of disequilibrium - girls realize they have all fallen out
4 - Repair disequilibrium - start to make up and be friends
5 - Equilibrium repaired - all friends again

Facebook feedback

 We have posted a video of our initial screening on our Facebook fan page to recieve some feedback and to see what our fans and target audience like and dislike about our music video so and to see what we can improve.

Comparing shot types with my initial screening video