Analysing promotional campaign

Little Mix's promotional album covers.
 The Album cover on the left was their first ever debut single after winning the X Factor, we can tell from the body language and way they are positioned that they are a new band as they are holding hands and looking very excited. This album would appeal to their target audience of girls aged 11-16 as they look really happy and have fashionable clothes on, also the colours are conventional for that age. The black and white effect works well as it make the name of the band stand out and attract their audience.

The album cover on the right was their second song DNA. This cover gives the impression they are more of a developed and experienced group as they look like they have had loads of singles before this one, they look much more proffesional and similar to a girl group like girls aloud. The girls personalities are starting to show now from this cover and we are getting to know them as individuals.They would have had more of a say to what they would have wanted it to be like, than the last one they probably didnt have much of an input. The vibrant colours would still attract their target audience and they look much more like role models for girls in this image.