Target audience - Questionnaire responses

The information I got from my questionnaire results are that most females prefer the POP/R’n’B genre because they feel the singers are their role models and they like the dancing and costumes, this is something we are interested in knowing for making our music video as it is something we can use as a group to target a specific audience. I also found out that they mostly watch music videos on YouTube and their mobile phones, this is good for us as we will be putting our video on to YouTube when it is finished. There was a range of ideas for why they listen to the music therefore we will take all of them into account as they will help us plan our music video, we also found out that there was near enough a 50/50 view on whether they prefer performance or narrative shots therefore in our music video we will have to use a range of both. I feel that by doing this questionnaire I have gained more knowledge into what my target audience prefer in a video, this will then help me when planning my video and deciding on certain ideas.